Learn - Digital Marketing : A Step-by-Step Guide

Digital Marketing is a component of marketing which uses the Internet and Digital Technologies to promote products and services around the world.

What we do in Digital Marketing?

In Simple words,Digital marketing uses the digital channels such as mobiles, desktops, Laptops, social media to advertise.

It is a way to promote your brand, product or services on the internet using different digital channels. With this said, Companies invest their money in creating ads, PPC, Emails etc to engage with their target audience.

What are Digital Marketing Basics?

There are couple of basics to which a person has to be familiar with in order to promote and expand his business -

The key basic are -

Website Design
Email marketing
Social Media Marketing
Search Engine Optimisation ( SEO )
Advertising
Content Marketing
Video Marketing

These are the key basics you should be engaged with to do Digital Marketing.

Role of Digital Marketing -

The role which Digital Marketing plays is vital for businesses to grow and expand. Digital Marketing has a number of limitless chances for all brands which encircles emails, social media and other digital channels
Digital Marketing is playing a major role in brand awareness and growth, It has small businesses to grow more.
If a person doesn’t have a Website, but it has active social media presence and Ads strategy then also he has the chances to expand his business online.
Ads strategy and Social Media Channels are the parts of digital marketing which helps in brand awareness.
Now consumers also rely on learning online about the Brand as Digital Marketing has become common to all people globally.
Digital marketing has so many possibilities and options that we can get a variety of marketing in one place and now it is expected from a brand or business owner to have features of Digital Marketing.

Types of Digital Marketing -

Search Engine Optimisation (SEO)

Social Media Marketing (SMM)

Content Marketing

Email Marketing

Affiliate Marketing

Marketing Automation

Pay-Per-Click Advertising

Video Marketing

Search Engine Marketing (SEM)

Here’s an analysis of each type of Digital Marketing -

Search Engine Optimisation (SEO) -

The process of increasing your visibility and acquiring higher ranks in search engines is known as Search Engine Optimisation.
SEO targets different types of searches, it includes video search, image search, new search etc.
SEO examines that hoe search engine works, With that Analysis, SEO examines what people are searching for, what are the keywords.
SEO is performed so as to receive more visitors from the search engines to drive sales.

Social Media Marketing ( SMM ) -

The use of Social Media platforms to promote products or services.
Social Media has become very popular these days. If a company doesn’t have a website but uses social media then it is counted in digital marketing strategy to drive sales.
Nowadays the companies are using social media to expand themselves in the world and the consumers are now expecting the companies to have social media as the consumers rely on learning online.
EX - Facebook has the largest audience engagement, monthly 2.41 million users that’s a huge number. Companies use Facebook ads as a strategy to advertise their product as Facebook has the largest audience engagement which can help the companies to expand.

Content Marketing -

Content Marketing is a strategic approach towards creating, publishing and distributing the content to the target audience.
Content Marketing is very beneficial because without powerful content you can expect the audience that they will revisit and due to this you will lose your potential customers.
Search engines looks for powerful and strong content
To Drive more traffic you need content
You need strong content for PPC .

Key benefits of content marketing are -

Attract the attention of the visitors
Generate increase in sales
Increase in brand awareness

Email Marketing -

It is a process to drive traffic to your website by sending messages to a group of people through emails. It can be used to send advertisements, solicit sales or donations.
There are three goals which you have to achieve while using email marketing strategies and they are -

To build Loyalty
Trust
Brand Awareness

Email marketing is a good way to grow sales and drive traffic as people check their emails oftenly (regularly).
We send emails to build a relationship between the seller and customer, repeat business, acquire more and new customers, loyalty and trust so as to drive sales.

Affiliate Marketing -

It is a simple marketing process where we have to promote other people’s products or services so as to earn commission.
Ex- If you like a product or service from other marketing website, you just have to promote to it and if you are successful in generating the sale for the company’s product then on each sale you can earn a commission and if by chance you’re not able to generate sales for the company’s product then you will not earn anything
The Income of Affiliates are not consistent.
Popular Affiliate programs - Amazon Affiliate program, Click bank, Ebay’s partner program etc.

Marketing Automation -

Marketing Automation is a technology which helps the companies to market on multiple channels online. It increases revenue and maximises efficiency.
It helps with generating leads, promoting etc. Business with marketing automation can target customers sending messages automatically without clicking on each and every “send” button.
This makes the management process easier. You can manage the marketing tasks, even the big campaign and basic emails.
It saves time and resources of a company or an organisation.

Pay-Per-Click Advertising -

It is an Advertising type where an advertiser pays an amount whenever a user clicks one of the running ads.
Commonly PPC is associated with the search engines such as Google Ads, Bing Ads, Microsoft advertising.
Social Media Platforms such as Facebook, Pinterest, LinkedIn have acquired Advertising Models.
Benefits -

Increase Traffic to your Website
Increase Sales
You can analyse ad performance
Increase in Brand Recognition

Video Marketing -

Promotion of products and services through videos.
Video as a tool is a way in Increase engagement on your social media channels and digital media channels.
It increases the conversion rates by over 80%.
Video can create Brand awareness.
It attracts your target audience.
Customers prefer watching product videos rather than the product description.

Search Engine Marketing -

It involves the promotion of websites by increasing the visibility in search engine result pages (SERP) through optimisation and advertising.
It integrates search engine optimisation (SEO).
It Includes Pay-Per-Click , Cost per Impression, Search Analytics and Web Analytics.
SEM Incorporates the Optimisation benefit of search engine Optimisation and Advertising for higher search rankings.
The main difference between search engine optimisation (SEO) & search engine marketing (SEM) is that search engine optimisation (SEO) is an element of search engine marketing (SEM) as mentioned search engine marketing (SEM) incorporates search engine optimisation (SEO).
So, SEO and SEM go hand in hand.

These was the analysis of digital marketing types

Digital Marketing | Strategies

SEO (search engine optimisation)
SEM (search engine marketing)
SMM (social media marketing)
Content marketing
Video Production
Email Marketing
Marketing Automation
Call to action Strategy

These were the digital marketing strategies to be employed

So, This was a Step - by - Step Guide for Learning Digital Marketing, Implement these steps and take your company or organisation to great heights

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